Ok let’s be honest.
Most of the people, specially in Nepal, when they hear about digital marketing, they think it’s just boosting post in a Facebook page and posting bunch of different graphics.
It has now become a trend to boost posts in Nepal and because of that real digital marketers who have a real digital marketing skills are not getting clients.
Because people think they will also just boost their post which will not generate any results.
But we must understand that, boosting post on Facebook page or Instagram is NOT DIGITAL MARKETING.
Digital Marketing refers to use of digital channels and technologies to promote or services and engage with customers.
It includes a wide range of online marketing activities, like:
Search Engine Optimization (SEO)
The process of optimizing website content to improve visibility in search engine results is called SEO or search engine optimization.
It makes easier for potential customers to find a business online.
Content Marketing
Content marketing consists creating and distributing valuable, relevant content to attract and engage a target audience, which will educate the audience, build trust and ultimately driving profitable customer actions.
Paid Ads
It includes running different ad campaigns in different platforms (like, Facebook, Instagram, Google, etc.) to reach in front of the target audience.
Paid ads usually help businesses deliver their message faster in front of the target audience.
Email Marketing
Most of the people when they hear about email marketing, they only think about sending promotional emails in a bulk to the leads.
But we should understand that, only sending promotional emails is not Email marketing.
When we do email marketing, we most provide value to the audience before we promote our product or service or else no one will care about your emails if you always try to sell them.
There are still a lot of topics, like: Affiliate marketing, Pay-per-click (PPC) Advertising, Social media marketing and many more.
If you want to learn more about it then you can visit this site: Click here
PS: If you want to grow your business digitally then CLICK HERE